Cookie Policy
Last updated: 18 March 2026
This policy explains how DZ Beauty Birmingham uses cookies on our website. It should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site work properly, remember your preferences, and understand how you use the site.
2. Essential cookies
These cookies are necessary for the website to function and cannot be switched off. They do not require your consent.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preference | 1 year |
| Session cookies | Maintain your browsing session | Session (cleared when you close your browser) |
3. Analytics cookies
These cookies help us understand how visitors interact with our website. They are only set when you give consent via our cookie banner. We use Google Analytics 4, loaded through Google Tag Manager.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors to the site | 2 years |
| _ga_* | Used by Google Analytics to maintain session state | 2 years |
| _gid | Distinguishes visitors over a 24-hour period | 24 hours |
4. Advertising cookies
These cookies are used to measure the effectiveness of our advertising campaigns. They are only set with your consent.
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_aw | Tracks conversions from Google Ads clicks | 90 days |
| _gcl_au | Used by Google Ads to store conversion data | 90 days |
5. How to manage cookies
Our cookie banner
When you first visit our website, a cookie banner will ask for your consent before any non-essential cookies are set. You can change your preferences at any time by clicking the cookie settings link in the footer.
Browser settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View which cookies are stored on your device
- Delete individual or all cookies
- Block cookies from specific or all websites
- Block third-party cookies
Please note that blocking essential cookies may affect the functionality of our website.
6. Changes to this policy
We may update this cookie policy from time to time. Any changes will be posted on this page with an updated date.
7. More information
For more details about how we handle your personal data, please read our Privacy Policy. If you have any questions, contact us at info@dzbeautybirmingham.co.uk.