Privacy Policy

Last updated: 18 March 2026

DZ Beauty Birmingham (“we”, “us”, or “our”) is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, and your rights under the UK General Data Protection Regulation (UK GDPR).

1. Who we are

DZ Beauty Birmingham is a beauty and aesthetics clinic located at 384 Boldmere Rd, Sutton Coldfield, B73 5EZ. For any data-related queries, please contact us at info@dzbeautybirmingham.co.uk or call 07840 831186.

2. What data we collect

Information you provide

• Booking details – your name, email address, and phone number when you book an appointment.
• Treatment records – notes relating to consultations and treatments you receive.
• Contact enquiries – any information you include when contacting us by email, phone, or through our website.

Information collected automatically

• Analytics data – page views, device type, browser, approximate location, and browsing behaviour collected via Google Analytics 4 (through Google Tag Manager). This is only collected when you give consent via our cookie banner.
• Cookies – small files stored on your device. See our Cookie Policy for full details.

Payment information

Payments are processed securely by Stripe. We do not store your card details on our servers. Stripe may collect information necessary to process your payment in accordance with their own privacy policy.

3. How we use your data

• Service delivery – to manage bookings, provide treatments, and communicate with you about your appointments.
• Analytics – to understand how visitors use our website so we can improve it (with your consent).
• Marketing – to send you promotional offers and updates, only with your explicit consent. You can opt out at any time.
• Legal obligations – to comply with applicable laws and regulations.

4. Third parties

We share your data only with trusted third parties who help us run our business:

• Stripe – payment processing.
• Supabase – secure data storage and authentication.
• Google Analytics (via Google Tag Manager) – website analytics (with consent).
• Google Ads – advertising and conversion tracking (with consent).

We do not sell your personal data to any third party.

5. Your rights under UK GDPR

You have the right to:

• Access – request a copy of the personal data we hold about you.
• Rectification – ask us to correct inaccurate data.
• Erasure – ask us to delete your personal data where there is no compelling reason to continue holding it.
• Portability – request your data in a structured, machine-readable format.
• Objection – object to the processing of your data for certain purposes, including direct marketing.
• Restriction – ask us to limit how we use your data.

To exercise any of these rights, email us at info@dzbeautybirmingham.co.uk. We will respond within 30 days.

6. Data retention

We keep your personal data only for as long as necessary. Booking and treatment records are retained for up to 7 years in line with professional and legal requirements. Analytics data is retained for 14 months.

7. Cookies

Our website uses cookies to function and, with your consent, to analyse usage and deliver relevant advertising. For full details, please read our Cookie Policy.

8. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back periodically.

9. Contact us

If you have questions about this privacy policy or wish to make a data request, please contact us:

• Email: info@dzbeautybirmingham.co.uk
• Phone: 07840 831186
• Address: 384 Boldmere Rd, Sutton Coldfield, B73 5EZ

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.