Waxing
Waxing in Sutton Coldfield, Birmingham for women and men. Full body, facial and intimate waxing with hypoallergenic wax for smooth results at DZ Beauty.
Professional waxing at DZ Beauty in Sutton Coldfield, Birmingham is a world apart from the high-street experience. We use premium hypoallergenic wax chosen specifically for sensitive skin, applied and removed with a technique that removes hair efficiently while protecting the surrounding skin. The result is a smooth, clean finish with minimal irritation — even in the most sensitive areas.
Our waxing menu covers the complete range: legs, arms, underarms, back, chest, full face, and intimate waxing including bikini line, Brazilian, and Hollywood. We also run a dedicated men's waxing menu covering back, chest, full face, and legs — all carried out in a professional, discreet environment on Boldmere Road, Sutton Coldfield. No area is too awkward; our practitioners handle every treatment with complete professionalism.
Regular waxing at DZ Beauty delivers cumulative benefits. With consistent appointments every 4–6 weeks, most clients notice progressively finer, sparser hair regrowth — meaning smoother results that last longer over time. All appointments include a post-wax soothing treatment to calm the skin, minimise redness, and help prevent ingrown hairs. We'll also advise on between-appointment care to keep your skin in its best condition.
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Available Treatments
Full Body Wax
Complete body waxing for silky smooth skin from head to toe.
From £5560 min
Back & Shoulders Wax
Back and shoulder hair removal for a clean, confident look.
From £5030 min
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Frequently Asked Questions
How long does waxing last?+
Waxing results typically last 3–6 weeks, depending on your individual hair growth cycle and the area treated. Areas with finer hair — such as arms and face — often stay smooth longer than coarser areas like legs or intimate zones. With regular waxing appointments at DZ Beauty in Sutton Coldfield, most clients notice progressively finer, sparser regrowth over time, which means smoother results that last longer with each session.
How should I prepare for a waxing appointment?+
For best results, hair should be at least 5mm long — roughly two weeks of growth after shaving. Avoid sun exposure, sunbeds, and tanning products for 24 hours before your appointment. Gentle exfoliation the day before (not on the day) helps free any trapped hairs and improves results. On the day, arrive with clean, dry skin and avoid applying heavy moisturisers or oils to the area to be waxed, as these can prevent the wax from adhering properly.
Is waxing suitable for sensitive or eczema-prone skin?+
Yes, in most cases — but the quality of wax and technique matter enormously. At DZ Beauty we use premium hypoallergenic wax specifically formulated for sensitive skin, applied at a carefully controlled temperature. We adapt our technique based on your skin type and will carry out a small patch test if you have significant sensitivities or skin conditions. Always inform us of any active skin conditions, recent sun exposure, or skincare products you're using — including retinols and acids — as these can affect skin sensitivity.
What is the difference between a Brazilian and Hollywood wax?+
A Brazilian wax removes most of the hair from the front, back, and sides of the bikini area, leaving a small strip or shape at the front. A Hollywood wax removes all hair completely — front, back, and everything in between. Both are available at DZ Beauty in Sutton Coldfield, carried out professionally and discreetly. If you're unsure which is right for you, your therapist is happy to advise during your appointment.
Does waxing hurt, and does it get easier?+
There is discomfort with waxing, particularly the first time or in sensitive areas — but it is brief and manageable for the vast majority of clients. The good news is that it genuinely does get easier. Regular waxing reduces hair density over time, and with repeated appointments the discomfort typically decreases significantly. Our therapists use technique and timing to minimise discomfort as much as possible, and we will always check in with you throughout your appointment.